HubSpot vs Salesforce

Compare the two leading CRM platforms to find the perfect solution for your sales and marketing needs.

HubSpot

4.9/5
Starting at Free
Free CRM
All-in-One Platform
Easy to Use
Try HubSpot Read Review
VS

Salesforce

4.7/5
Starting at $25/month
Enterprise Power
Advanced Customization
Einstein AI
Try Salesforce Read Review

Detailed Feature Comparison

Side-by-side comparison of key features and capabilities

Feature HubSpot Salesforce
Best For SMBs & growing companies Enterprise & large businesses
Starting Price Free / $45/month $25/user/month
Ease of Use Excellent Moderate
Customization Good Excellent
Email Marketing Built-in Pardot (separate)
Landing Pages Built-in Third-party required
Reporting Advanced Enterprise-level
Mobile App Yes Yes
Third-party Integrations 1000+ 5000+
AI Features Basic AI tools Einstein AI suite
Support Phone, email, chat 24/7 enterprise support
User Rating
4.9/5
4.7/5
Get Started Try HubSpot Try Salesforce

Pros & Cons

Honest evaluation of each platform's strengths and weaknesses

HubSpot

HubSpot

Pros

  • Free CRM with robust features
  • All-in-one marketing platform
  • User-friendly interface
  • Built-in email marketing
  • Great for inbound marketing

Cons

  • Can become expensive at scale
  • Limited customization options
  • Reporting limitations on free plan
  • Less suitable for complex sales processes
  • Fewer third-party integrations
Salesforce

Salesforce

Pros

  • Highly customizable
  • Enterprise-grade scalability
  • Advanced AI features (Einstein)
  • Extensive third-party ecosystem
  • Powerful automation capabilities

Cons

  • Steep learning curve
  • Higher starting costs
  • Complex setup and configuration
  • May be overkill for small businesses
  • Requires dedicated admin

Which CRM is Right for You?

Choose based on your business size and specific needs

Choose HubSpot if you:

  • Are a small to medium business
  • Want an all-in-one solution
  • Need easy-to-use interface
  • Focus on inbound marketing
  • Want to start with free CRM
  • Need built-in marketing tools
Try HubSpot Free

Choose Salesforce if you:

  • Are an enterprise or large business
  • Need extensive customization
  • Have complex sales processes
  • Want advanced AI features
  • Need enterprise-level security
  • Have dedicated IT resources
Try Salesforce

Final Verdict

HubSpot is the clear winner for small to medium businesses that want an easy-to-use, all-in-one solution with a free tier. Salesforce dominates in the enterprise space with its unmatched customization and advanced features.

Choose HubSpot if you're a growing business that values simplicity and integrated marketing tools. Choose Salesforce if you're an enterprise that needs maximum flexibility and has the resources to manage a complex system.

Try HubSpot Free Try Salesforce